4 Simple Ways to Write your Best LinkedIn Headlines
If you have been on LinkedIn scouting for potential prospects, ever thought what caught your eye?
Was it their profile picture that made you click and check their complete profile?
NOT EXACTLY!
Think again.
Yes, it was their LinkedIn headline.
By now, you must have realized the importance of LinkedIn headline in your profile. It is the part of your profile that can make you stand out from the other profiles and drive potential prospects to you.
Not only this, it even has a great emphasis on LinkedIn’s search algorithm that makes it one of the most important things in your LinkedIn profile.
Now that you know this, you must be wondering how to write the best LinkedIn headlines for your profile!
Don’t worry! We’ll provide you examples and tips to write the best LinkedIn headlines for your own.
Wait! Hold up your horses and let me clear the important basics of the LinkedIn headline first!
What is a LinkedIn Headline?
A LinkedIn headline appears just next to your name and should give a clear description of what you do, and what you’re looking for in some cases as well.
It has a max limit of 120 characters. That makes it interesting (or hard) to fill and use the limited space allotted to its max potential.
Also, LinkedIn does provide a pre-made headline based on your occupation and position, but it is not enough to highlight your skills and catch someone’s interest.
So, you should definitely change it and write something that describes your work, personality and skills.
Ok! So now that I have cleared some necessary basics let’s move forward to the tips part!
4 Tips to Write your LinkedIn Headline
1. Use keywords in your niche
What’s the most basic thing in marketing? It’s knowing each and every detail about your audience. You have to do that over here.
LinkedIn is the first source of advertising for your business and you must know the terms people in your target audience search on LinkedIn.
It could be a skill, designation or name of a software. Include them in your LinkedIn headline; it will help you in generating visitors like a crowd.
Read: 5 Best Practices for a Safe LinkedIn Outreach Strategy
2. What value you give to your audience
Now that you have added keywords in your LinkedIn headline and driving some eyes towards your profile, things don’t just end there.
To make the potential prospect visit your profile, you have to make him/her realize what your business/ profile is all about. When you do this, interested prospect is guaranteed to visit your profile.
Let’s say you are into digital marketing. So, this can be made more eye-catching by a headline like this:
Digital Marketer- Bringing and running businesses online successfully3. Have a headline that is easy to understand
You might have a tendency to use big and fancy words to impress people, but don’t do that in your LinkedIn headline.
Your main goal is to make your potential prospects understand what your LinkedIn profile is about and not to confuse them.
Check out the LinkedIn profiles of leading people/businesses in your niche and read their LinkedIn headlines to take inspiration from. Add your creativity to create your own best LinkedIn headline.
4. Don’t boast and avoid arrogance
Just write everything about yourself; tell your prospects what you do but never, I repeat never, boast about your accomplishments.
There is a very thin line in between, but you must stay aware of it or you might steer your potential prospects away.
Here are some words you should avoid in your LinkedIn headline:
Now these words might be suitable for your business or your skills, but can come off as being overconfident and arrogant, and trust me on this one, it drives prospects away!
Instead, show your work and let it speak for you. That way you have already conveyed the excellence you offer without coming off as arrogant or boastful.
Let me tell you the truth!
It is easy to give tips than to write your own LinkedIn headline. So, to help you even further, I’m giving you some examples of LinkedIn headlines that some real people are using, and they seem to be attractive, optimized and descriptive of the concerned person.
Here are some examples from which you can take inspiration to write your own best LinkedIn headlines:
Dr Shivangi Aggarwal
This headline strikes a perfect balance between being promotional and factual. The first part of her headline tells what she offers to her prospects while the second part shows her personal traits.
Khushboo Nangalia
In only a few words, Khushboo tells about her designation and achievements, with no fluff. It’s an easy-to-understand headline without being boastful.
Rohan Kumar
Each part of Rohan’s LinkedIn headline is well-thought-out. He thoughtfully quotes the work he delivers to his prospects.
Zeeya Mulani
Her headline touches upon the value proposition first and then moves onto her key accomplishments. It’s simple, yet effective. Such headlines can work for any title or profession.
Ajay Sodhi
He begins his headline with his designation, followed by information on what he does. That works great in introducing his work to his prospects instantly.
Conclusion
LinkedIn is full of people with relatable skills and quick to judge impulses. It is necessary to shine amongst the masses if you want to grow, and the above-mentioned tips and examples will help you in doing that.
Just take your time and think from different perspectives and try making improvements in your LinkedIn headline till you’re satisfied with it, and till your LinkedIn profile starts to show results.
In case you want to share anything I may have missed, please make sure to comment it below.
And Yes, share the post with your LinkedIn contacts too! Give them more eyeballs on their profile with the best LinkedIn headlines.
Originally published at https://writerena.com on February 22, 2021.
